Summary of The Unstoppable Organization

High-quality employees who fit your organizational culture will fuel your success.

The common belief is that an organization’s success depends on its brand, strong sales, intelligent marketing, the right processes, advanced technology and strong productivity. These factors are indeed crucial to commercial success. But your people count more: quality employees who work well with each other, support your company’s culture, develop close relationships with your customers, enthusiastically embrace your firm’s mission, know how to help achieve the mission and take the necessary steps to make it a commercial reality.

Find employees with superior skills. Recruiting and hiring people who fit your organization matters more than résumés. You can teach skills; you can’t teach personality. When you hire new people, integrate them into your operations and involve them in all its activities. Educate employees about your company’s vision and customer needs. Teach new staff members how their actions can meet and satisfy your consumers’ needs.

The internet is essential to sales. Many business leaders focus the lion’s share of their attention and efforts on software, web...