Gabriel Weinberg and Justin Mares
A Startup Guide to Getting Customers
S-Curves Publishing, 2014
Use “traction” through a variety of media channels to generate sales and build your business.
Entrepreneurs Gabriel Weinberg and Justin Mares interviewed 40 successful business founders to learn their promotion and advertising tips and to share them with you. They discuss how to use “traction” to draw customers by using 19 promotional “channels,” like public relations or search engine optimization. Many of their examples come from high tech, so web and software entrepreneurs will find this discussion particularly useful. Weinberg and Mares cover many topics, but they are going for breadth not depth. Their compendium could help you brainstorm new or replacement traction channels – but they don’t give sufficient data about any one channel to offer a how-to. Nevertheless, they do provide a pathway for seeing what’s out there, how others started their promotional journey, what inspiring new ideas they offer and how you can develop a traction strategy for your firm. getAbstract recommends this overview to entrepreneurs in start-ups and in ongoing businesses.
About the Authors
Gabriel Weinberg, the founder of DuckDuckGo and Opobox, is an active angel investor. Justin Mares founded a number of acquired start-ups.
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