- Eye Opening
Research indicates that in the digital age, people are changing what – and how – they trust. Automation may make life easier, but as trust expert Rachel Botsman warns in this Aspen Institute presentation, you should avoid outsourcing your trust decisions to technology. She explains that as institutional trust in large companies declines, people shift their reliance back to distributed trust of individuals. Those who want to understand the basics of customer trust will enjoy Botsman’s lively presentation.
About the Speaker
Oxford University lecturer and author Rachel Botsman researches and speaks on trust. Her books include What’s Mine is Yours and Who Can You Trust.