- Eye Opening
While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
Media strategist Ryan Holiday’s book is an eye-opening account of the shortcomings of online journalism. Holiday shows how he got free publicity for his clients by feeding bloggers’ insatiable hunger for new content. He provided fake stories, stage-managed controversy and orchestrated leaks. You can pull this off easily, he says, because few bloggers have the time or incentive to check facts or verify sources. Once you get your story on one blog, other hungry bloggers will pick it up and it can spread to traditional media. Holiday warns that these practices create hazards for marketers. Blogs have the power to ruin reputations, tarnish brands, scuttle stock prices and incite violence. Holiday offers a frightening insider’s portrait of a new era of yellow journalism. getAbstract recommends his analysis as survival reading for journalists, blog readers, bloggers, marketers and PR professionals.
About the Author
Ryan Holiday is the best-selling author of The Obstacle Is the Way, Ego Is the Enemy and other books about marketing, culture and the human condition. His work has been translated into thirty languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as Grammy award-winning musicians and some of the biggest authors in the world. Holiday lives in Austin, Texas.