While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
This manual serves as the sequel, or attendant workbook, to the bestseller Business Model Generation by Alex Osterwalder and Yves Pigneur, who are co-authors here with their Strategyzer software colleagues Greg Bernarda and Alan Smith. Their value-design workbook reduces the process of creating a product or service to its basics. Its PowerPoint-style text and accompanying info-graphics illustrate a clear-cut process for developing “products and services consumers want,” and will buy, use and enjoy. The authors focus their instructional guidebook on practicalities while leaving R&D theory to others. Their repetition of “jobs, pains and gains” forms a mantra supporting one singular purpose: following a straightforward process for creating offerings that sell because they help clients with their jobs, ease their pains and give them the gains they seek. The bullet-point format supports concepts that feel intuitively self-evident – information you may already know but haven’t codified or harnessed. Even experienced readers will benefit from this back-to-basic primer’s systematic approach. getAbstract recommends its information package – clear illustrations, sharp methodology, exercises, discussion questions and checklists – to designers and developers.
About the Authors
Alex Osterwalder, Yves Pigneur, Greg Bernarda and Alan Smith work for Strategyzer, a software company. Osterwalder and Pigneur co-wrote the bestseller Business Model Generation.