Summary of What Makes Something Go Viral?

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What Makes Something Go Viral? summary
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Rating

8

Qualities

  • Innovative
  • Applicable
  • Insider's Take

Recommendation

BuzzFeed publisher Dao Nguyen talks excitedly about “cultural cartography,” the process of mapping the “jobs” that content fulfills for readers or viewers. Whether through livestreamed office pranks or memes about sisterhood, seemingly lighthearted content can help people identify, connect, learn, empathize or simply laugh, and that’s what makes it go viral. getAbstract recommends this applicable talk to media professionals and content creators.

About the Speaker

Media analytics expert Dao Nguyen is the publisher of BuzzFeed.

 

Summary

In 2016, BuzzFeed employees decided to prank their boss, Ze Frank, as a birthday surprise. They put baby goats in his office and set up a Facebook livestream to capture his reaction. Ten minutes stretched to thirty, and by the time Frank discovered the little goats, 90,000 people were watching online. The viewership surprised the pranksters, who thought only a few hundred company staffers would spectate. The BuzzFeed team considered why the live video garnered so much attention. Viewers’ comments suggested that “shared anticipation” drew them in, as did the joy of belonging to a community, albeit briefly...


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