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What We Value

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What We Value

The Neuroscience of Choice and Change

W.W. Norton,

15 min read
8 take-aways
Text available

What's inside?

Behind every decision lies a neural calculation.

Editorial Rating

8

getAbstract Rating

  • Scientific
  • Eye Opening
  • Engaging

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About the Author

Professor of communication at the Annenberg School for Communication at the University of Pennsylvania Emily Falk directs the Communication Neuroscience Lab.