Businesses act in ways that drive customers to the competition. Executive coach David Avrin warns that you could lose sales to buyers you didn’t know existed. They could have come to your store, called when you were out or visited your website. He urges you to ask why your customers might leave. He presents 23 factors, such as saying no too often and wasting customers’ time. He communicates with economy and clarity, exactly as he asserts you must do with your customers. His guidance springs from experience and is immediately applicable. Avrin speaks to anyone selling anything and to sales managers.
About the Author
David Avrin is an executive coach for large organizations. He works with senior executives to help them strengthen their brands and build competitive advantage.