Unless you sell a gender-specific product, such as sanitary pads, segmenting your audience according to gender reinforces negative social stereotypes. So says marketing specialist Gaby Barrios, who is on a mission to topple some outdated marketing traditions. Barrios’s data-backed approach to market segmentation may help breathe new life into your firm’s brand and marketing strategy.
About the Speaker
Gaby Barrios is a marketing specialist and a partner at the Boston Consulting Group’s Center for Customer Insight.
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