Summary of Why the Secret to Success Is Setting the Right Goals

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Why the Secret to Success Is Setting the Right Goals summary
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The success of Google and the rock star Bono’s charitable organization ONE didn’t occur by happenstance. The leaders of these organizations used the same goal-setting system, one that helped them translate their passions into measurable action plans. Their mentor, legendary venture capitalist John Doerr, shares his insights in this clear, purposeful talk, which getAbstract recommends to those seeking to clarify and achieve their highest ambitions. 

About the Speaker

John Doerr is chairman of the venture capital firm Kleiner Perkins and author of Measure What Matters.



How and why leaders set objectives matter. They must establish “the right goals for the right reasons.” Famed manager Andrew Grove taught that execution is the most important part of goal setting. Grove invented “Objectives and Key Results” (OKRs), a system that helps companies, teams and individuals realize their ambitions. Objectives specify what to accomplish, and key results tell how.

However, often leaders fail because they’ve pursued the wrong objectives. Other times, leaders don’t identify any objectives. And some companies create and achieve targets without discerning...

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