- Well Structured
- Concrete Examples
Customer relations expert Jeanne Bliss’s concept of “Make-Mom-Proud” companies is like an eye-catching cover on a familiar collection of customer-centric business practices. Her sound advice suggests viewing your company’s business strategy and practices through the lens of “Would you do that to your mother?” to make sure you’re acting in the best interests of your customers. You can practically hear Mom telling you to look people in the eye and try to give them a hand.
About the Author
Jeanne Bliss, who has experience as a Chief Customer Officer at Lands’ End, Microsoft and other companies, is also the author of I Love You More Than My Dog and Chief Customer Officer.