Summary of You May Also Like
From the book: YOU MAY ALSO LIKE by Tom Vanderbilt. Copyright (c) 2016 by Tom Vanderbilt. Used by arrangement with The Knopf Doubleday Publishing Group, a division of Penguin Random House LLC
Looking for the book?
We have the summary! Get the key insights in just 10 minutes.
Journalist Tom Vanderbilt tries to crack the taste code by researching where museums hang paintings, how Netflix tracks viewer preferences, how the US Army makes “Meals, Ready-to-Eat,” and other examples. Accurately predicting customer preferences is the holy grail for online retailers and services. Companies like Netflix and Amazon maintain a significant market advantage in this quest, thanks to the mountains of data they continually collect on customer behavior and preferences. The inexact nature of taste itself bedevils all predictive efforts: Even customers don’t seem to know why they like what they like.
About the Author
Tom Vanderbilt is visiting scholar at NYU’s Rudin Center for Transportation Policy and Management, a research fellow at the Canadian Centre for Architecture and a fellow at the Design Trust for Public Space. He is also a contributing editor to Wired (UK), Outside and Artforum.