Strategy isn’t exactly titillating subject matter, which might be one of the reasons some leaders balk at the idea. Yet according to management consultant Martin Reeves, in the current rapidly changing business environment, strategy is more important than ever. Reeves offers a multidimensional approach to choosing the most apt strategy. While veteran executives will already be familiar with Reeves’s assertions, novices should take heed.
About the Speaker
Martin Reeves directs the Boston Consulting Group’s think tank for new ideas in strategy and management.