Jab, Jab, Jab, Right Hook

Wine video star, entrepreneur and marketing guru Gary Vaynerchuk  – whose bestselling books include Crush It!, Gary Vaynerchuk’s 101 Wines and The Thank You Economy – explains how and why companies should embrace social media marketing. His parsing of Instagram, Twitter, Facebook, Pinterest and Tumblr proves multilayered, functional, amusing and perceptive. 

A great marketing story is one that sells stuff. It creates an emotion that makes consumers want to do what you ask them to do.Gary Vaynerchuk

Vaynerchuk’s hyperbolic prose will boost your enthusiasm and entertain. Yet, he remains grounded and uses concrete examples, humor and insight to show how to exploit each platform on its own terms.