The Subtle Science of Getting Your Way
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The first rule of persuasion: If you’re not persuaded about the idea you’re advocating, you will never persuade anyone else.
Persuasion dominates the world of business. Even office workers who are not in sales spend nearly half their time trying to persuade others, so you can imagine what salespeople have to do. Persuasion expert Mark Rodgers has nearly three decades of experience helping his clients get to “yes.” He shares his knowledge on how persuasion works and teaches you how to persuade others, one “nudge” or step at a time. getAbstract recommends this potent treatise to salespeople, entrepreneurs and anyone seeking to become more persuasive – including the parents of adolescents and teens themselves.
About the Author
Mark Rodgers is a principal partner at the Peak Performance Business Group.
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