AI-Powered Marketing and Sales Reach New Heights with Generative AI

Boost personalization, growth and productivity with machine learning and artificial intelligence.

Machine learning (ML) and artificial intelligence (AI) are pushing boundaries and redefining the roles of sales and marketing. McKinsey research suggests that you could soon automate a fifth of your current sales functions. Over the past decade, AI-focused venture capital investment has risen 13-fold, triggering an “explosion” of data that foundation-model training can leverage. In particular, generative AI (GenAI) has the possibility to revolutionize sales and marketing, as it can create content, ranging from writing to images, at an astonishing speed using training data. Companies that invest in AI are seeing revenue upticks between 3% and 15% and sales growth between 10% and 20%.

Emerging AI technologies, such as GenAI, have the potential to impact sales and marketing in three key areas:

1. Customer experience (CX) – Creating hyper-individualized offerings and content can enable companies...