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AI Strategy

Unleash the Power of Artificial Intelligence in Your Business

Bernard Marr

Kogan Page, 2025

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As AI technologies become ubiquitous, futurist Bernard Marr urges humanity to take time to reconsider its AI strategy and treat its relationship with AI more intentionally. Learn about the risks and potential benefits of AI, which is a “double-edged sword,” says Marr, in that it can be a tool for both societal good and harm. Get insights into how to adapt your business’s AI strategy and learn about the AI skills and “softer skills” needed to thrive amid uncertainty and rapid change.

Summary

AI is giving rise to an age of “hyper-innovation.”

Humanity has entered a “hyper-innovation cycle.” A number of disruptive technologies, such as artificial intelligence (AI), virtual reality (VR), and cloud computing, are poised to radically transform business and disrupt industries. Generative AI sits at the pinnacle of these disruptive new technologies, with its capacity to create novel content, hold a human-like conversation, and mimic human creativity. AI is driving the rapid growth of technologies such as autonomous vehicles and drones. It is granting robots the ability to complete many tasks independently and augment the labor of human workers at a greater scale than ever before.

Machines also now possess the capacity to learn new tasks via trial and error. A rise in available data has enabled an explosion in deep learning, which involves the formation of deep neural networks. Still, true artificial general intelligence (AGI) — AI that can reason and innovate at a level on par with humans — remains out of reach. Generative AI can mimic human emotion and intelligence, but it lacks genuine understanding of the meaning of the content it creates, and it cannot...

About the Author

Bernard Marr is a futurist, thought leader, and best-selling author of books such as Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society.

AI Strategy

Unleash the Power of Artificial Intelligence in Your Business

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AI is giving rise to an age of “hyper-innovation.”

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