Business-Dō

“The 10 Core Principles”

Hiroshi “Mickey” Mikitani and his corporation, Rakuten, Inc., live according to a set of 88 principles that are called “Business-Dō.” Ten of these principles represent the core of Business-Dō:

1. Ignore conventional wisdom – People will tell you not to pursue your dreams. If you believe in your dreams, pursue them anyway.
2. Set big goals – You have no idea what you can achieve. Set almost impossible goals. Use every ounce of your talent and effort every day to achieve them.
3. Think “team” – No business can grow and win with a collection of individuals. Everyone must be a part of the team and treat the company like an owner would.
4. Use your skills. Don’t merely dream – Work hard and commit to success. Never stop learning and stay on the lookout for new ideas and inspiration.
5. Practice humility – Avoid thinking you deserve success. Luck plays a role, and everything can change instantly.
6. Nurture your reputation – Build and protect a reputation that reflects your values and purpose. Your employees...