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Make Your Brain Work

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Make Your Brain Work

Perform at a Higher Level

Kogan Page,

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High performance starts in the brain.

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As cognitive overload and workplace stress continue to erode people’s focus and decision-making, neuroscience offers ways to fight back with new discoveries about cognitive functioning that can help people unlock their potential at work and beyond. Consultant Amy Brann explains how attention, habits, goal-setting, and emotional regulation take place at the neural level, and how small, intentional changes can rewire the brain over time. For both individuals and leaders, Brann offers a practical, evidence-based guide to working with the brain’s architecture to achieve high performance.

Summary

Harness your brain’s power by learning to work with it, not against it.

The human brain is incredibly powerful and adaptable, constantly reshaping itself in response to the way it’s used. Many people assume that their personality traits and capacities are predetermined, but, in reality, the brain is remarkably adaptable, thanks to its neuroplasticity. By studying the neuroscience behind your behavior and developing new neural pathways, you can transform your life and improve your performance. For example, the prefrontal cortex (PFC) is the part of your brain that acts as the CEO overseeing your executive functions. The PFC consumes significant energy, which is why sustained focus can leave you feeling drained. However, you can maximize the PFC’s capacity by prioritizing your tasks. When you direct your attention to your most pressing task, rather than exhausting mental bandwidth on low-priority tasks, you reduce the brain’s need to constantly review its options. The result is greater clarity, efficiency, and effectiveness.

Resist the temptation to multitask, as the brain isn’t designed to perform several tasks simultaneously. When people think they’re multitasking, ...

About the Author

Amy Brann is the founder of Synaptic Potential, a consultancy applying neuroscience and behavioral science to people development. Her books include Neuroscience for Coaches and Engaged.

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