Lisa Earle McLeod
Selling with Noble Purpose
How to Drive Revenue and Do Work that Makes You Proud
The best salespeople focus not on sales but on helping their customers.
If you run through terms associated with the word “noble,” you’ll probably mention “noble leader,” “noble physician” and “noble soldier.” How about “noble salesperson?” Hardly. Yet, according to ace sales coach Lisa Earle McLeod, selling can qualify as a noble profession. People vitally depend on the products and services that someone sells them, such as medications that keep them well or vehicles that convey them to work. Having made her case with good stories (thanks for the one about us) and easy approachability, if at an inviting but leisurely pace, McLeod explains why salespeople who have a noble purpose outperform those who don’t. She believes selling “is one of the highest callings you can have,” and she shows the power of that belief for getting sales results. getAbstract recommends her heartening sales manual to everyone with anything to sell.
About the Author
Lisa Earle McLeod is the founder of McLeod & More Inc., a sales leadership consultancy. An author, coach and speaker, McLeod writes leadership commentary for Forbes.com.
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