The Runaway Species

Humans are uniquely creative because the brain is hardwired for ingenuity, and geared for breaking down problems and for answering “what if” questions. Neuroscientist David Eagleman – who also wrote Livewired; The Brain; and Incognito – and composer Anthony Brandt explore the powerful techniques that creators use, almost without conscious thought, to “bend, break and blend” ideas to make something new. Eagleman and Brandt describe processes that generate invention. They provide inspiring historical examples and sound advice for organizations seeking to unleash creative talent.

Creativity

Eagleman and Brandt tell how, in the early 20th century, artist Pablo Picasso used what little money he had to buy a canvas and begin a painting of five prostitutes. As Picasso worked, his painting became increasingly less realistic. Over time, the painting became more famous and influential.