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Using Generative AI for SEO

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Using Generative AI for SEO

AI-First Strategies to Improve Quality, Efficiency, and Costs

O’Reilly,

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Use generative AI to give your organization’s search engine optimization strategy a competitive edge.

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The rise of artificial intelligence has changed many aspects of people’s working and personal lives. But online search remains the most important marketing avenue for most organizations — and with it, search engine optimization (SEO), which is a key determinant in the amount of online traffic an organization receives. In this practical guide, SEO gurus Eric Enge and Adrián Ridner provide a clear, comprehensive overview of generative AI’s capabilities and how digital marketers can use it to optimize their SEO programs.

Summary

AI can enhance SEO performance.

The age of artificial intelligence (AI) is here, bringing profound social and economic implications. Some within the arena of digital marketing have speculated that generative AI will reduce the importance of search engine optimization (SEO).3 Indeed, some studies show that AI overviews have reduced the potential SEO-related web by around 35%. But while demand may decline somewhat, SEO will remain vital to the ordinary searches that drive traffic to most businesses. By leveraging generative AI yourself, you can amplify your ability to produce the type of high-quality content Google prefers, perform more comprehensive analysis and research of keywords, monitor page rankings, and more.

Though there are other search engines, and new ones pop up all the time, you really want your website to work for Google and its algorithm. You can improve your website’s traffic with a few simple measures. First, you need to make sure that the search engine you’re using can read and analyze your website’s content, and that your website generates as much engagement as possible by offering a high-value information and user experience. Other high-quality websites...

About the Authors

Eric Enge is the President of Pilot Holding. He was formerly Founder and CEO of Stone Temple Consulting, a leading SEO firm. Adrián Ridner is co-founder and CEO of Study.com, a global online education platform. He has consistently demonstrated how strategic use of generative AI can increase revenue, enhance efficiency, and deliver industry-leading profitability at scale.

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