Kaplan Publishing篇摘要

Marti Barletta

How to Win the Hearts, Minds, and Business of Boomer Big Spenders

Mickey Connolly and Richard Rianoshek

The Fast (But Not Stupid) Track to Value for Customers, Investors, and Employees

Jack Stahl

The 7 Fundamental Management Skills for Leaders at All Levels

Robert A. Malone

How Today's Best Companies Manage Their Supply Chains for Superior Performance

Noah Rothbaum

How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink

Robert Solomon

54 Things Every Advertising & Marketing Professional Should Know

Mathew Hayward

Why Executive Hubris is Wrecking Companies and Careers and How to Avoid the Trap

Bill Byron Concevitch

Mastering the Art of the Unexpected

The Staff of Duke Corporate Education

Leading from the Center

John Moore

Lessons Learned from Working Inside Starbucks

Ben McConnell and Jackie Huba

When People Are the Message

Sandra J. Beckwith

Generating Media Exposure That Leads to Awareness, Growth, and Contributions