Marcus Sheridan
They Ask, You Answer
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
Wiley, 2019
Was ist drin?
The marketing sales tactics of the past are obsolete – it’s time to give digital consumers what they want.
Recommendation
When his swimming pool and spa business tanked during the Great Recession, Marcus Sheridan found himself facing bankruptcy. This disheartening experience prompted him to consider how consumer buying patterns had transformed. Rather than folding, Sheridan pivoted: He saved his company by focusing on the needs of digital consumers. In this practical text, Marcus shares this “They Ask, You Answer” approach to growth, which values customer centricity and quality content creation above all. Learn to thrive in the digital age, and why successful entrepreneurs say goodbye to outdated sales tactics.
Summary
About the Author
Marcus Sheridan is a keynote speaker and a partner at IMPACT, a firm helping companies thrive by embracing “They Ask, You Answer.”
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