Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.


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Summaries

The Art and Science of Modern Account Planning

Lesley Bielby and Douglas Atkin

Figure 1 Publishing, 2021

9
Story-Driven Marketing in the Post-Advertising World

Robert Mckee and Tom Gerace

Twelve, 2018

8

Miles Young

Bloomsbury USA, 2018

8
Business Success in the Age of Activism

Mark R. Kennedy

Columbia UP, 2017

8
Understand the Forces Behind Brands That Matter

Aaron Keller et al.

HOW Books, 2016

8

John Hawthorne

Floship, 2017

8

Susan Berfield

Bloomberg Businessweek , 2017

8