Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?
In: All channels 

Summaries

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Building Brand Communities
Book
How Organizations Succeed by Creating Belonging

Carrie Melissa Jones and Charles Vogl

Berrett-Koehler, 2020

8
Strategic Communication
Article
How to Develop Strategic Messaging and Positioning

Myk Pono

Medium, 2016

7
Building a StoryBrand
Book
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
Marketing 4.0
Book
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
How the Evolution of Video Content Will Influence Brand Visibility in 2021
Article
In 2021, brands must evolve to produce relevant video content or risk losing followers.

Chidike Samuelson

Entrepreneur, 2021

10
Ten Types of Innovation
Book
The Discipline of Building Breakthroughs

Larry Keeley et al.

Wiley, 2013

9
Be Your Own Brand
Book
A Breakthrough Formula for Standing Out from the Crowd

David McNally and Karl D. Speak

Berrett-Koehler, 2002

6
7 Secrets of Persuasion
Book
Leading-Edge Neuromarketing Techniques to Influence Anyone

James C. Crimmins

Career Press, 2016

8
How Brands Grow
Book
What Marketers Don't Know

Byron Sharp

Oxford UP, 2010

7
Crossing the Chasm
Book

Geoffrey A. Moore

HarperBusiness, 2002

8