Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?
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Steve Jobs’s Real Talent Wasn’t Design – It Was Seduction
Article
I Worked at Apple for 22 years. Here's What Jobs Taught Me About How Sex Sells

Michael Hageloh

Fast Company, 2020

8
Building a StoryBrand
Book
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
Marketing 4.0
Book
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
Ten Types of Innovation
Book
The Discipline of Building Breakthroughs

Larry Keeley et al.

Wiley, 2013

9
The Greatest Sales Deck I’ve Ever Seen
Article
It’s Zuora’s, and it’s brilliant. Here’s why.

Andy Raskin

Medium, 2016

8
Strategic Communication
Article
How to Develop Strategic Messaging and Positioning

Myk Pono

Medium, 2016

7
How Brands Grow
Book
What Marketers Don't Know

Byron Sharp

Oxford UP, 2010

7
7 Secrets of Persuasion
Book
Leading-Edge Neuromarketing Techniques to Influence Anyone

James C. Crimmins

Career Press, 2016

8
Crossing the Chasm
Book

Geoffrey A. Moore

HarperBusiness, 2002

8
The Activation Imperative
Book
How to Build Brands and Business by Inspiring Action

William Rosen et al.

Rowman & Littlefield Publishing Group, Inc., 2018

8