Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?


Summaries

How Organizations Succeed by Creating Belonging

Carrie Melissa Jones and Charles Vogl

Berrett-Koehler, 2020

8
How to Develop Strategic Messaging and Positioning

Myk Pono

Medium, 2016

7
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
In 2021, brands must evolve to produce relevant video content or risk losing followers.

Chidike Samuelson

Entrepreneur, 2021

10
The Discipline of Building Breakthroughs

Larry Keeley et al.

Wiley, 2013

9
A Breakthrough Formula for Standing Out from the Crowd

David McNally and Karl D. Speak

Berrett-Koehler, 2002

6
Leading-Edge Neuromarketing Techniques to Influence Anyone

James C. Crimmins

Career Press, 2016

8
What Marketers Don't Know

Byron Sharp

Oxford UP, 2010

7

Geoffrey A. Moore

HarperBusiness, 2002

8