In: Marketing
Branding
Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?
Summaries
The Customer Loyalty Loop
The Science Behind Creating Great Experiences and Lasting Impressions
Career Press, 2016
Content Rules
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Wiley, 2010
Marketing Made Simple
A Step-by-Step StoryBrand Guide for Any Business
HarperCollins Leadership, 2021