Branding

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?
In: All channels 

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Brand Success Stories

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Building a StoryBrand
Book
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
Marketing 4.0
Book
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
Ten Types of Innovation
Book
The Discipline of Building Breakthroughs

Larry Keeley et al.

Wiley, 2013

9
7 Secrets of Persuasion
Book
Leading-Edge Neuromarketing Techniques to Influence Anyone

James C. Crimmins

Career Press, 2016

8
How Brands Grow
Book
What Marketers Don't Know

Byron Sharp

Oxford UP, 2010

7
Fascinate, Revised and Updated
Book
How to Make Your Brand Impossible to Resist

Sally Hogshead

HarperBusiness, 2016

9
Design to Grow
Book
How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

David Butler and Linda Tischler

Simon & Schuster, 2015

8
Why We Buy
Book
The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

9
Legacy in the Making
Book
Building a Long-Term Brand to Stand Out in a Short-Term World

Mark Miller and Lucas Conley

McGraw-Hill, 2018

8
Audio Branding
Book
Using Sound to Build Your Brand

Laurence Minsky and Colleen Fahey

Kogan Page, 2017

8