In: Management, Marketing

Competitor Analysis

Keep your friends close but your competitors closer.


9 Book

What's Your Competitive Advantage?

7 Strategies for Running a More Profitable Business in a Complex World
Cliff Bowman and Paul Raspin
FT Publishing, 2018
8 Book

Work Like a Spy

Business Tips from a Former CIA Officer
J.C. Carleson
Portfolio, 2013
9 Book

Competitive Strategy

Techniques for Analyzing Industries and Competitors
Michael E. Porter
Free Press, 1980
8 Book


How to Do What Your Competitors Can't
Jim Champy
FT Press, 2008
6 Article
Morgan Housel
Fortune, 2017
7 Book

Wicked Strategies

How Companies Conquer Complexity and Confound Competitors
John C. Camillus
University of Toronto Press, 2016
8 Book

Brand Relevance

Making Competitors Irrelevant
David A. Aaker
Jossey-Bass, 2011
8 Book

Strategy Pure & Simple II

How Winning Companies Dominate Their Competitors
Michel Robert
McGraw-Hill, 1998
Michael E. Porter
Harvard Business Review Press, 1998

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