In: Marketing

Customer Relations

Customers come first. But as more and more businesses emphasize personal contact with their clients, they are raising the bar regarding what constitutes good customer service. Learn how to stay ahead of the pack.

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Summaries

8 Book

The Domino’s Story

How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
Marcia Layton Turner
HarperCollins Leadership, 2020
8 Book

Customer Insight Strategies

How to Understand Your Audience and Create Remarkable Marketing
Christine Bailey
Kogan Page, 2020
7 Book

The Customer Centricity Playbook

Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader and Sarah E. Toms
Wharton School Press, 2018
9 Book
Performance Research Associates
AMACOM, 2003
9 Book

Why We Buy

The Science of Shopping
Paco Underhill
Simon & Schuster, 1999
9 Book

In Search of Excellence

Lessons from America's Best-Run Companies
Thomas J. Peters and Robert H. Waterman
HarperBusiness, 1988
7 Book

The Relationship Economy

Building Stronger Customer Connections in the Digital Age
John R. DiJulius III
Greenleaf Book Group, 2019
8 Book

Bag the Elephant!

How to Win & Keep BIG Customers
Steve Kaplan
Bard Press, 2005
8 Book
David H. Maister
Free Press, 1993
8 Book
Maria Piacentini et al.
Routledge, 2019