In: Marketing

Customer Relations

Customers come first. But as more and more businesses emphasize personal contact with their clients, they are raising the bar regarding what constitutes good customer service. Learn how to stay ahead of the pack.

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Summaries

8 Book

The Domino’s Story

How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
Marcia Layton Turner
HarperCollins Leadership, 2020
9 Book
Performance Research Associates
AMACOM, 2003
9 Book

Why We Buy

The Science of Shopping
Paco Underhill
Simon & Schuster, 1999
7 Book

The Relationship Economy

Building Stronger Customer Connections in the Digital Age
John R. DiJulius III
Greenleaf Book Group, 2019
9 Book

In Search of Excellence

Lessons from America's Best-Run Companies
Thomas J. Peters and Robert H. Waterman
HarperBusiness, 1988
9 Article
James Sattler et al.
Boston Consulting Group, 2022
8 Book

Bag the Elephant!

How to Win & Keep BIG Customers
Steve Kaplan
Bard Press, 2005
8 Book
David H. Maister
Free Press, 1993
9 Book

Jobs to Be Done

A Roadmap for Customer-Centered Innovation
Stephen Wunker et al.
AMACOM, 2016
7 Book

Digital Customer Service

Transforming Customer Experience for an On-Screen World
Rick DeLisi and Dan Michaeli
Wiley, 2021