Customer Relations

Customers come first. But as more and more businesses emphasize personal contact with their clients, they are raising the bar regarding what constitutes good customer service. Learn how to stay ahead of the pack.

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Summaries

Harnessing Data and AI to Reinvent Customer Engagement

Tom Chavez et al.

McGraw-Hill, 2018

9
Eight Lessons to Secure Infinite Growth

Michael J. Silverstein et al.

McGraw-Hill, 2015

8
A Roadmap for Customer-Centered Innovation

Stephen Wunker et al.

AMACOM, 2016

9
The Story of Innovation and Customer Choice

Clayton M. Christensen et al.

HarperBusiness, 2016

9

Felicia C. Sullivan

Medium, 2018

8

Performance Research Associates

AMACOM, 2003

9
The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

9
A New Strategic Approach to Sales, Marketing and Customer Service

Patrick Maes

Kogan Page, 2018

7
How the Smartest Companies Invest in Employees to Lower Costs and Boost Profits

Zeynep Ton

Amazon Publishing, 2014

8
Lessons from America's Best-Run Companies

Thomas J. Peters and Robert H. Waterman

HarperBusiness, 1988

9