Customer Relations

Customers come first. But as more and more businesses emphasize personal contact with their clients, they are raising the bar regarding what constitutes good customer service. Learn how to stay ahead of the pack.
In: Marketing

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Customer Retention

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Customer Success
Book
How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Nick Mehta et al.

Wiley, 2016

8
Rocket
Book
Eight Lessons to Secure Infinite Growth

Michael J. Silverstein et al.

McGraw-Hill, 2015

8
Jobs to Be Done
Book
A Roadmap for Customer-Centered Innovation

Stephen Wunker et al.

AMACOM, 2016

9
It’s About that Time  – When to Fire a Bad Client
Article

Felicia C. Sullivan

Medium, 2018

8
Competing Against Luck
Book
The Story of Innovation and Customer Choice

Clayton M. Christensen et al.

HarperBusiness, 2016

9
Disruptive Selling
Book
A New Strategic Approach to Sales, Marketing and Customer Service

Patrick Maes

Kogan Page, 2018

7
The Ultimate Question 2.0
Book
How Net Promoter Companies Thrive in a Customer-Driven World

Fred Reichheld

Harvard Business Review Press, 2011

R 8
The Good Jobs Strategy
Book
How the Smartest Companies Invest in Employees to Lower Costs and Boost Profits

Zeynep Ton

Amazon Publishing, 2014

8
What Got You Here Won’t Get You There in Sales
Book
How Successful Salespeople Take It to the Next Level

Marshall Goldsmith et al.

McGraw-Hill, 2011

8
All About Them
Book
Grow Your Business by Focusing on Others

Bruce Turkel

Da Capo Press, 2016

8