In: Marketing

Customer Retention


7 Book

The Customer-Base Audit

The First Step on the Journey to Customer Centricity
Peter Fader et al.
Wharton School Press, 2022
9 Book

Onboarding Matters

How Successful Companies Transform New Customers Into Loyal Champions
Donna Weber
Donna Weber, 2021
9 Book

The Forever Transaction

How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
Robbie Kellman Baxter
McGraw-Hill, 2020
6 Article
Mark Abraham et al.
Boston Consulting Group, 2020
8 Book
David Avrin
Career Press, 2019
9 Book

Woo, Wow, and Win

Service Design, Strategy, and the Art of Customer Delight
Thomas A. Stewart and Patricia O’Connell
HarperBusiness, 2016
8 Book

The Customer Loyalty Loop

The Science Behind Creating Great Experiences and Lasting Impressions
Noah Fleming
Career Press, 2016
8 Book


Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
Noah Fleming
AMACOM, 2015
8 Book

Customer Innovation

Customer-Centric Strategy for Enduring Growth
Marion Debruyne
Kogan Page, 2014
7 Book


Outbehave Your Competition to Create Customers for Life
Gregg Lederman
Evolve Publishing, 2013
8 Book
Joachim Büschken
Thomson Texere, 2004
7 Book

Customer Care Excellence

How to Create an Effective Customer Focus
Sarah Cook
Kogan Page, 2008