Employer Branding
The competition for talent is getting stiffer. To position your company ahead of its rivals, create a great employer brand so the members of your workforce feel attached to your culture, values and mission. Help your employees proudly answer the questions: "Who do you work for?" "What are they like?" And, most importantly, "What matters to them?"
In:
Human Resources
Better for Business, Better for People, Better for the World
Michael C. Bush CEO and The Great Place to Work Research Team
Berrett-Koehler, 2018
Book
How Integrating Brand and Culture Powers the World’s Greatest Companies
Denise Lee Yohn
Nicholas Brealey Publishing, 2018
How to Build Employee Engagement and Performance
David Cowan
Kogan Page, 2014
Book
How to Build a Workplace That Attracts and Keeps the Best
Roberta Chinsky Matuson
Nicholas Brealey Publishing, 2013
Book
How Great Leaders Build Abundant Organizations that Win
Dave Ulrich and Wendy Ulrich
McGraw-Hill, 2010
Book
Bringing the Best of Brand Management to People at Work
Simon Barrow and Richard Mosley
Wiley, 2005
Eight Essentials to Emotionally Connect Your Employees to Your Business
Libby Sartain and Mark Schumann
Jossey-Bass, 2006
Play, Purpose, and Profit at Work
Terrence E. Deal and M.K. Key
Berrett-Koehler, 1998
