Employer Branding

The competition for talent is getting stiffer. To position your company ahead of its rivals, create a great employer brand so the members of your workforce feel attached to your culture, values and mission. Help your employees proudly answer the questions: "Who do you work for?" "What are they like?" And, most importantly, "What matters to them?"

Summaries

Better for Business, Better for People, Better for the World

Michael C. Bush CEO and The Great Place to Work Research Team

Berrett-Koehler, 2018

7
How Integrating Brand and Culture Powers the World’s Greatest Companies

Denise Lee Yohn

Nicholas Brealey Publishing, 2018

8
How to Build Employee Engagement and Performance

David Cowan

Kogan Page, 2014

8
How to Build a Workplace That Attracts and Keeps the Best

Roberta Chinsky Matuson

Nicholas Brealey Publishing, 2013

8
How Great Leaders Build Abundant Organizations that Win

Dave Ulrich and Wendy Ulrich

McGraw-Hill, 2010

8
Bringing the Best of Brand Management to People at Work

Simon Barrow and Richard Mosley

Wiley, 2005

7
Eight Essentials to Emotionally Connect Your Employees to Your Business

Libby Sartain and Mark Schumann

Jossey-Bass, 2006

7
Play, Purpose, and Profit at Work

Terrence E. Deal and M.K. Key

Berrett-Koehler, 1998

7

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