Employer Branding

The competition for talent is getting stiffer. To position your company ahead of its rivals, create a great employer brand so the members of your workforce feel attached to your culture, values and mission. Help your employees proudly answer the questions: "Who do you work for?" "What are they like?" And, most importantly, "What matters to them?"

Summaries

How to Build Employee Engagement and Performance

David Cowan

Kogan Page, 2014

8
Better for Business, Better for People, Better for the World

Michael C. Bush CEO and The Great Place to Work Research Team

Berrett-Koehler, 2018

7
How Integrating Brand and Culture Powers the World’s Greatest Companies

Denise Lee Yohn

Nicholas Brealey Publishing, 2018

8
How Great Leaders Build Abundant Organizations that Win

Dave Ulrich and Wendy Ulrich

McGraw-Hill, 2010

8
How to Build a Workplace That Attracts and Keeps the Best

Roberta Chinsky Matuson

Nicholas Brealey Publishing, 2013

8
Eight Essentials to Emotionally Connect Your Employees to Your Business

Libby Sartain and Mark Schumann

Jossey-Bass, 2006

7
Bringing the Best of Brand Management to People at Work

Simon Barrow and Richard Mosley

Wiley, 2005

7
Play, Purpose, and Profit at Work

Terrence E. Deal and M.K. Key

Berrett-Koehler, 1998

7

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