Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.
In: Marketing

Summaries

The Future of Selling in a Post-Digital World

Doug Stephens

Figure 1, 2017

8
Confessions of a Media Manipulator

Ryan Holiday

Portfolio, 2013

9
The Science of Popularity in an Age of Distraction

Derek Thompson

Penguin Press, 2017

8
Book
The Power of Thinking Without Thinking

Malcolm Gladwell

Penguin Books, 2001

R 9
How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

Brad Stone

Little, Brown US, 2017

7
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
Eight Lessons to Secure Infinite Growth

Michael J. Silverstein et al.

McGraw-Hill, 2015

8
The Psychology of Persuasion

Robert B. Cialdini

William Morrow, 1993

8
The Story of Innovation and Customer Choice

Clayton M. Christensen et al.

HarperBusiness, 2016

9
A New Strategic Approach to Sales, Marketing and Customer Service

Patrick Maes

Kogan Page, 2018

7