Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.


Summaries

A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

7
The Tiny Clues That Uncover Huge Trends

Martin Lindstrom

St. Martin’s Press, 2017

9
How Today’s Fastest-Growing Companies Drive Breakout Success

Sean Ellis and Morgan Brown

Crown, 2017

R 8

Jessica Apotheker et al.

Boston Consulting Group, 2021

9
How to Differentiate Your Organization in a Sea of Sameness

Stacey Danheiser et al.

Kogan Page, 2020

8
In 2021, brands must evolve to produce relevant video content or risk losing followers.

Chidike Samuelson

Entrepreneur, 2021

10

Basir Mustaghni et al.

Boston Consulting Group, 2021

8
Nandini Jammi’s advertiser boycotts scared brands away from journalism and into shady ad tech. Now she wants to teach marketers to think for themselves again.

Gilad Edelman

Wired, 2020

9

Carmen Bona et al.

Boston Consulting Group, 2020

8
You Can’t Be Seen Until You Learn to See

Seth Godin

Portfolio, 2018

8