Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.
In: All channels 

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Positioning
Pricing Strategies
Gender Marketing

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This Is Marketing
Book
You Can’t Be Seen Until You Learn to See

Seth Godin

Portfolio, 2018

R 8
Reengineering Retail
Book
The Future of Selling in a Post-Digital World

Doug Stephens

Figure 1 Publishing, 2017

8
Trust Me, I’m Lying
Book
Confessions of a Media Manipulator

Ryan Holiday

Portfolio, 2013

9
Effective Sales Enablement
Book
Achieve Sales Growth Through Collaborative Sales and Marketing

Pam Didner

Kogan Page, 2018

8
Hit Makers
Book
The Science of Popularity in an Age of Distraction

Derek Thompson

Penguin Press, 2017

8
What CMOs Stand to Gain by Boosting Social Data’s Influence Organization-Wide
Article

Jamie Gilpin

Sprout Social, 2019

8
Blink
Book
The Power of Thinking Without Thinking

Malcolm Gladwell

Penguin Books, 2001

R 9
The Upstarts
Book
How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

Brad Stone

Little, Brown US, 2017

7
Marketing 4.0
Book
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
Rocket
Book
Eight Lessons to Secure Infinite Growth

Michael J. Silverstein et al.

McGraw-Hill, 2015

8