Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.

Summaries

A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

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Numbers can provide great insight, sure. But human connection is still key.

Eric Solomon

Entrepreneur, 2020

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You Can’t Be Seen Until You Learn to See

Seth Godin

Portfolio, 2018

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A Strategist's Guide to Digital Change

Bharat Anand

Random House, 2016

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How to Create Intrigue and Connect with Anyone

Sam Horn

Berrett-Koehler, 2015

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The Future of Selling in a Post-Digital World

Doug Stephens

Figure 1 Publishing, 2017

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Confessions of a Media Manipulator

Ryan Holiday

Portfolio, 2013

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The Science of Popularity in an Age of Distraction

Derek Thompson

Penguin Press, 2017

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Achieve Sales Growth Through Collaborative Sales and Marketing

Pam Didner

Kogan Page, 2018

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