Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.
In: All channels 

Summaries

Relevant Latest Popular

Audio

Sources

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Traction
Book
A Startup Guide to Getting Customers

Gabriel Weinberg et al.

S-Curves Publishing, 2014

7
This Is Marketing
Book
You Can’t Be Seen Until You Learn to See

Seth Godin

Portfolio, 2018

8
Your Data-Driven Marketing Is Harmful. I Should Know: I Ran Marketing at Google and Instagram
Article
Numbers can provide great insight, sure. But human connection is still key.

Eric Solomon

Entrepreneur, 2020

10
The Content Trap
Book
A Strategist's Guide to Digital Change

Bharat Anand

Random House, 2016

R 8
Reengineering Retail
Book
The Future of Selling in a Post-Digital World

Doug Stephens

Figure 1 Publishing, 2017

8
Got Your Attention?
Book
How to Create Intrigue and Connect with Anyone

Sam Horn

Berrett-Koehler, 2015

8
Trust Me, I’m Lying
Book
Confessions of a Media Manipulator

Ryan Holiday

Portfolio, 2013

9
Hit Makers
Book
The Science of Popularity in an Age of Distraction

Derek Thompson

Penguin Press, 2017

8
The Cluetrain Manifesto
Book
The End of Business as Usual

Rick Levine et al.

Perseus Books, 2000

9
Effective Sales Enablement
Book
Achieve Sales Growth Through Collaborative Sales and Marketing

Pam Didner

Kogan Page, 2018

8