In: Marketing

Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.

Summaries

9 Book

Quantum Marketing

Mastering the New Marketing Mindset for Tomorrow’s Consumers
Raja Rajamannar
HarperCollins Leadership, 2021
7 Book

Marketing Made Simple

A Step-by-Step StoryBrand Guide for Any Business
Donald Miller and Dr. Peterson
HarperCollins Leadership, 2021
8 Podcast

Work That Matters for People Who Care

On Leadership with Scott Miller Podcast
Scott Miller and Seth Godin
Franklin Covey Company, 2018
9 Book

Truth Be Told

How Authentic Marketing and Communications Wins in the Purposeful Age
David Gallagher and John O'Brien
Kogan Page, 2021
8 Article
Peter Dewey et al.
Boston Consulting Group, 2022
8 Article
Derek Rodenhausen et al.
Boston Consulting Group, 2022
7 Book

Loved

How to Rethink Marketing for Tech Products
Martina Lauchengco
Wiley, 2022
8 Book

Marketing 5.0

Technology for Humanity
Hermawan Kartajaya et al.
Wiley, 2021
9 Book

Onboarding Matters

How Successful Companies Transform New Customers Into Loyal Champions
Donna Weber
Donna Weber, 2021
9 Article
Kristi Rogers et al.
Boston Consulting Group, 2021