Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.
In: All channels 

Summaries

Relevant Latest Popular

Audio

Sources

Qualities

Languages

Traction
Book
A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

7
Small Data
Book
The Tiny Clues That Uncover Huge Trends

Martin Lindstrom

St. Martin’s Press, 2017

9
Hacking Growth
Book
How Today’s Fastest-Growing Companies Drive Breakout Success

Sean Ellis and Morgan Brown

Crown, 2017

R 8
How Nimble CMOs Invest Their Marketing Budgets
Article

Jessica Apotheker et al.

Boston Consulting Group, 2021

9
Stand Out Marketing
Book
How to Differentiate Your Organization in a Sea of Sameness

Stacey Danheiser et al.

Kogan Page, 2020

8
How the Evolution of Video Content Will Influence Brand Visibility in 2021
Article
In 2021, brands must evolve to produce relevant video content or risk losing followers.

Chidike Samuelson

Entrepreneur, 2021

10
Building Bionic Capabilities for B2B Marketing
Article

Basir Mustaghni et al.

Boston Consulting Group, 2021

8
She Helped Wreck the News Business. Here’s Her Plan to Fix It
Article
Nandini Jammi’s advertiser boycotts scared brands away from journalism and into shady ad tech. Now she wants to teach marketers to think for themselves again.

Gilad Edelman

Wired, 2020

9
How Marketers Can Win with Gen Z and Millennials Post-COVID-19
Article

Carmen Bona et al.

Boston Consulting Group, 2020

8
This Is Marketing
Book
You Can’t Be Seen Until You Learn to See

Seth Godin

Portfolio, 2018

8