Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.
In: Marketing

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Relevant Latest Popular

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Reengineering Retail
Book
The Future of Selling in a Post-Digital World

Doug Stephens

Figure 1, 2017

8
Trust Me, I’m Lying
Book
Confessions of a Media Manipulator

Ryan Holiday

Portfolio, 2013

9
Hit Makers
Book
The Science of Popularity in an Age of Distraction

Derek Thompson

Penguin Press, 2017

8
Blink
Book
The Power of Thinking Without Thinking

Malcolm Gladwell

Penguin Books, 2001

R 9
The Upstarts
Book
How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

Brad Stone

Little, Brown US, 2017

7
Marketing 4.0
Book
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
Rocket
Book
Eight Lessons to Secure Infinite Growth

Michael J. Silverstein et al.

McGraw-Hill, 2015

8
Influence
Book
The Psychology of Persuasion

Robert B. Cialdini

William Morrow, 1993

8
Competing Against Luck
Book
The Story of Innovation and Customer Choice

Clayton M. Christensen et al.

HarperBusiness, 2016

9
Disruptive Selling
Book
A New Strategic Approach to Sales, Marketing and Customer Service

Patrick Maes

Kogan Page, 2018

7