Marketing Strategy
Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.
In:
Marketing
Book
The Future of Selling in a Post-Digital World
Doug Stephens
Figure 1, 2017
Book
The Science of Popularity in an Age of Distraction
Derek Thompson
Penguin Press, 2017
Book
How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World
Brad Stone
Little, Brown US, 2017
The Story of Innovation and Customer Choice
Clayton M. Christensen et al.
HarperBusiness, 2016
Book
A New Strategic Approach to Sales, Marketing and Customer Service
Patrick Maes
Kogan Page, 2018
