In: Marketing

Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.

Summaries

9 Article
Shelby Senzer et al.
Boston Consulting Group, 2022
8 Book

International Brand Strategy

A Guide to Achieving Global Brand Growth
Sean Duffy
Kogan Page, 2021
8 Article
Vikas Taneja et al.
Boston Consulting Group, 2022
8 Book

Marketing Strategy

Overcome Common Pitfalls and Create Effective Marketing
Jenna Tiffany
Kogan Page, 2021
7 Book

Influencer Marketing Strategy

How to Create Successful Influencer Marketing
Gordon Glenister
Kogan Page, 2021
8 Article
David Galley et al.
Boston Consulting Group, 2022
9 Article
Kristi Rogers et al.
Boston Consulting Group, 2021
9 Article
Jessica Apotheker et al.
Boston Consulting Group, 2021
7 Article
Katherine Kim
Sprout Social, 2019
7 Article
Adele Sweetwood
Change This, 2016