Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.


Summaries

How World-Class Companies Profit from Passion and Purpose

Raj Sisodia et al.

Wharton School Publishing, 2007

7
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
Achieve Sales Growth Through Collaborative Sales and Marketing

Pam Didner

Kogan Page, 2018

8
Creating Awesome Experiences Through Innovative Service

Chip R. Bell

Greenleaf Book Group, 2015

7
Making Sense of Consumer Data in a Digital World

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

7
How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line

David Horsager

Free Press, 2012

8
A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

7
Create a Compelling Recommendation, Build Broad Support, and Get it Approved

Mike Figliuolo

Career Press, 2016

8
How to Build Habit-Forming Products

Nir Eyal

Portfolio, 2014

7
A Revolutionary Way to Influence and Persuade

Robert Cialdini

Simon & Schuster, 2016

R 8