In: Marketing

Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.

Summaries

9 Book

Quantum Marketing

Mastering the New Marketing Mindset for Tomorrow’s Consumers
Raja Rajamannar
HarperCollins Leadership, 2021
7 Book

Marketing Made Simple

A Step-by-Step StoryBrand Guide for Any Business
Donald Miller and Dr. Peterson
HarperCollins Leadership, 2021
8 Article
David Galley et al.
Boston Consulting Group, 2022
8 Book

From Impressed to Obsessed

12 Principles for Turning Customers and Employees into Lifelong Fans
Jon Picoult
McGraw-Hill, 2021
8 Podcast

Work That Matters for People Who Care

On Leadership with Scott Miller Podcast
Scott Miller and Seth Godin
Franklin Covey Company, 2018
9 Book

Truth Be Told

How Authentic Marketing and Communications Wins in the Purposeful Age
David Gallagher and John O'Brien
Kogan Page, 2021
8 Article
Peter Dewey et al.
Boston Consulting Group, 2022
8 Article
Derek Rodenhausen et al.
Boston Consulting Group, 2022
7 Book

Loved

How to Rethink Marketing for Tech Products
Martina Lauchengco
Wiley, 2022
8 Book

Marketing 5.0

Technology for Humanity
Hermawan Kartajaya et al.
Wiley, 2021