Positioning

What place does your brand occupy in the minds of customers? How does it distinguish itself from its competitors? Every company logo stands for something – here's how to make sure your brand holds the position you target in the marketplace and means exactly what you intend for it to mean.


Summaries

Building a Long-Term Brand to Stand Out in a Short-Term World

Mark Miller et al.

McGraw-Hill, 2018

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Taste in an Age of Endless Choice

Tom Vanderbilt

Knopf, 2016

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The Art of Making and Marketing Work That Lasts

Ryan Holiday

Portfolio, 2017

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How to Develop Strategic Messaging and Positioning

Myk Pono

Medium, 2016

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Crafting Unique Experiences at Compelling Prices

Kyle B. Murray

University of Toronto Press, 2016

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Branding to Generations Y and Z

Joeri Van den Bergh et al.

Kogan Page, 2016

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How to Create Products and Services Customers Want

Alex Osterwalder et al.

Wiley, 2014

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The Seven Brand-Building Principles that Separate the Best from the Rest

Denise Lee Yohn

Jossey-Bass, 2014

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Get Noticed in a Noisy World

Michael Hyatt

HarperCollins Leadership, 2012

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Competing in the World's Toughest Marketplace

Robin Lewis et al.

St. Martin’s Press, 2010

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