Positioning

What place does your brand occupy in the minds of customers? How does it distinguish itself from its competitors? Every company logo stands for something – here's how to make sure your brand holds the position you target in the marketplace and means exactly what you intend for it to mean.


Summaries

Taste in an Age of Endless Choice

Tom Vanderbilt

Knopf, 2016

9
How to Develop Strategic Messaging and Positioning

Myk Pono

Medium, 2016

7
How to Create Products and Services Customers Want

Alex Osterwalder et al.

Wiley, 2014

7
Building a Long-Term Brand to Stand Out in a Short-Term World

Mark Miller et al.

McGraw-Hill, 2018

8
How to Be Seen and Heard in the Overcrowded Marketplace

Jack Trout et al.

McGraw-Hill, 2001

9
The Seven Brand-Building Principles that Separate the Best from the Rest

Denise Lee Yohn

Jossey-Bass, 2014

8
The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

9
Branding to Generations Y and Z

Joeri Van den Bergh et al.

Kogan Page, 2016

8
Get Noticed in a Noisy World

Michael Hyatt

HarperCollins Leadership, 2012

7
The Art of Making and Marketing Work That Lasts

Ryan Holiday

Portfolio, 2017

8