Jean-Manuel Izaret and Just Schürmann
Boston Consulting Group, 2019
Wolfgang Ulaga and Stefan Michel
MIT Sloan Management Review, 2018
Madhavan Ramanujam
First Round Review, 2016
Report
Online Competition and Pricing Behaviors
Alberto Cavallo
Fed Kansas City, 2018
Charlsie Agro
CBC News, 2017
Matt Phillips
The New York Times, 2018
Book
The Myth of Fair Value (and How to Take Advantage of It)
William Poundstone
Hill and Wang, 2010
Book
How to Develop a Powerful Pricing Strategy for Your Business
Peter Hill
Kogan Page, 2013