Pricing Strategies

When you set that price, are you considering every single profit-factor, from cost to value? Here's how to take it all into account.

Summaries

Wolfgang Ulaga and Stefan Michel

MIT Sloan Management Review, 2018

8

Madhavan Ramanujam

First Round Review, 2016

7
Online Competition and Pricing Behaviors

Alberto Cavallo

Fed Kansas City, 2018

8

Charlsie Agro

CBC News, 2017

7
A Key Tool for SaaS Success

David Skok

ForEntrepreneurs, 2018

7
How to Develop a Powerful Pricing Strategy for Your Business

Peter Hill

Kogan Page, 2013

8
Book
The High Cost of Discount Culture

Ellen Ruppel Shell

Penguin Group (USA), 2010

9
How Airline Ticket Pricing Has Inspired a Revolution

E. Andrew Boyd

Palgrave Macmillan, 2007

9
Creating and Capturing Value

Ronald J. Baker

Wiley, 2006

8