In: Marketing

Pricing Strategies

When you set that price, are you considering every single profit-factor, from cost to value? Here's how to take it all into account.


8 Book

Value-Based Fees

How to Charge What You’re Worth and Get What You Charge
Alan Weiss
Wiley, 2021
8 Article

Pricing Strategy

How Our Brains Keep Us Stuck
Melina Palmer
Behavioral, 2023
7 Book

Game Changer

How Strategic Pricing Shapes Businesses, Markets, and Society
Jean-Manuel Izaret and Arnab Sinha
Wiley, 2023
7 Article
Sebastian Bak et al.
Boston Consulting Group, 2023
8 Book

Beating Inflation

An Agile, Concrete and Effective Corporate Guide
Hermann Simon and Adam Echter
Springer, 2022
8 Article
Joël Hazan et al.
Boston Consulting Group, 2022
7 Article
Rodrigo Garcia Escudero and Jeff Robinson
Boston Consulting Group, 2021
8 Article
Jean-Manuel Izaret and Just Schürmann
Boston Consulting Group, 2019
8 Article
Wolfgang Ulaga and Stefan Michel
MIT Sloan Management Review, 2018
7 Video
Madhavan Ramanujam
First Round Review, 2016
8 Report

More Amazon Effects

Online Competition and Pricing Behaviors
Alberto Cavallo
Fed Kansas City, 2018
7 Video
Charlsie Agro
CBC News, 2017