In: Marketing

Pricing Strategies

When you set that price, are you considering every single profit-factor, from cost to value? Here's how to take it all into account.

Summaries

8 Book

Value-Based Fees
How to Charge What You’re Worth and Get What You Charge
Alan Weiss
Wiley, 2021
8 Book

Beating Inflation
An Agile, Concrete and Effective Corporate Guide
Hermann Simon and Adam Echter
Springer, 2022
8 Article

Inflation Is Forcing B2B CEOs to Rethink Pricing
Joël Hazan et al.
Boston Consulting Group, 2022
7 Article

Beyond the Black Box in Pricing
Rodrigo Garcia Escudero and Jeff Robinson
Boston Consulting Group, 2021
8 Article

Why Progressive Pricing Is Becoming a Competitive Necessity
Jean-Manuel Izaret and Just Schürmann
Boston Consulting Group, 2019
8 Article

Bill It, Kill It, or Keep It Free?
Wolfgang Ulaga and Stefan Michel
MIT Sloan Management Review, 2018
7 Video

It’s Price Before Product. Period.
Madhavan Ramanujam
First Round Review, 2016
8 Report

More Amazon Effects
Online Competition and Pricing Behaviors
Alberto Cavallo
Fed Kansas City, 2018
7 Video

Exposing Price Discrimination in Online Shopping
Charlsie Agro
CBC News, 2017
8 Article

The Most Important Number in Finance Is Going Away. Wall St. Isn’t Prepared.
Matt Phillips
The New York Times, 2018