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Jean-Manuel Izaret and Just Schürmann
Boston Consulting Group, 2019
Wolfgang Ulaga and Stefan Michel
MIT Sloan Management Review, 2018
First Round Review, 2016
Fed Kansas City, 2018
CBC News, 2017
The New York Times, 2018
Hill and Wang, 2010
Ellen Ruppel Shell
Penguin Group (USA), 2010
Kogan Page, 2013