Pricing Strategies

When you set that price, are you considering every single profit-factor, from cost to value? Here's how to take it all into account.
In: Marketing Strategy

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Bill It, Kill It, or Keep It Free?
Article

Wolfgang Ulaga and Stefan Michel

MIT Sloan Management Review, 2018

8
It’s Price Before Product. Period.
Video

Madhavan Ramanujam

First Round Review, 2016

7
More Amazon Effects
Report
Online Competition and Pricing Behaviors

Alberto Cavallo

Fed Kansas City, 2018

8
Exposing Price Discrimination in Online Shopping
Video

Charlsie Agro

CBC News, 2017

7
The Most Important Number in Finance Is Going Away. Wall St. Isn’t Prepared.
Article

Matt Phillips

The New York Times, 2018

8
Scalable Pricing
Article
A Key Tool for SaaS Success

David Skok

ForEntrepreneurs, 2018

7
Pricing for Profit
Book
How to Develop a Powerful Pricing Strategy for Your Business

Peter Hill

Kogan Page, 2013

8
Cheap
Book
The High Cost of Discount Culture

Ellen Ruppel Shell

Penguin Group (USA), 2010

9
The Future of Pricing
Book
How Airline Ticket Pricing Has Inspired a Revolution

E. Andrew Boyd

Palgrave Macmillan, 2007

9
Pricing on Purpose
Book
Creating and Capturing Value

Ronald J. Baker

Wiley, 2006

8