In: Marketing

Pricing Strategies

When you set that price, are you considering every single profit-factor, from cost to value? Here's how to take it all into account.

Summaries

8 Book

The Truth About Pricing
How to Apply Behavioral Economics So Customers Buy
Melina Palmer
Mango Publishing, 2024
9 Article

Welcome To Pricing Hell
The ubiquitous rise of add-on fees and personalized pricing has turned buying stuff into a game you can’t win.
Christopher Beam
The Atlantic, 2024
8 Article

Pricing Strategy
How Our Brains Keep Us Stuck
Melina Palmer
Behavioral Economics.com, 2023
8 Book

Value-Based Fees
How to Charge What You’re Worth and Get What You Charge
Alan Weiss
Wiley, 2021
8 Book

Pricing for Profit
How to Develop a Powerful Pricing Strategy for Your Business
Peter Hill
Kogan Page, 2013
8 Book

The 1% Windfall
How Successful Companies Use Price to Profit and Grow
Rafi Mohammed
HarperBusiness, 2010
8 Book

Beating Inflation
An Agile, Concrete and Effective Corporate Guide
Hermann Simon and Adam Echter
Springer, 2022
9 Book

The Future of Pricing
How Airline Ticket Pricing Has Inspired a Revolution
E. Andrew Boyd
Palgrave Macmillan, 2007
7 Book

Game Changer
How Strategic Pricing Shapes Businesses, Markets, and Society
Jean-Manuel Izaret and Arnab Sinha
Wiley, 2023
9 Book

Cheap
The High Cost of Discount Culture
Ellen Ruppel Shell
Penguin Group (USA), 2010
8 Book

Priceless
The Myth of Fair Value (and How to Take Advantage of It)
William Poundstone
Hill and Wang, 2010
8 Book

Pricing on Purpose
Creating and Capturing Value
Ronald J. Baker
Wiley, 2006