Public Relations

In the Internet age, concealing the truth about your company can have immediate and disastrous repercussions. Whitewashing techniques are passé. Instead, make wise and conscious communication decisions. Do good work and good deeds and talk about your actions in a professional, eloquent way.

Summaries

Confessions of a Media Manipulator

Ryan Holiday

Portfolio, 2013

9
Why Writing Well Matters

Harold Evans

Little, Brown US, 2017

8
The End of Business as Usual

Rick Levine et al.

Perseus Books, 2000

9
Business Success in the Age of Activism

Mark R. Kennedy

Columbia UP, 2017

8
Secrets from the Language of Leadership

Simon Lancaster

Palgrave Macmillan, 2015

8
How to Develop Strategic Messaging and Positioning

Myk Pono

Medium, 2016

7
Inside the Company That Provides Fake Paparazzi, Pretend Campaign Supporters, and Counterfeit Protesters

Davy Rothbart

The California Sunday Magazine, 2017

8

Susan Berfield

Bloomberg Businessweek , 2017

8
How and How Not to End Relationships with Users

Sarah Khan

UX Booth, 2016

8