In: Corporate Communication

Public Relations

In the Internet age, concealing the truth about your company can have immediate and disastrous repercussions. Whitewashing techniques are passé. Instead, make wise and conscious communication decisions. Do good work and good deeds and talk about your actions in a professional, eloquent way.

Summaries

9 Book

Truth Be Told

How Authentic Marketing and Communications Wins in the Purposeful Age
David Gallagher and John O'Brien
Kogan Page, 2021
8 Book

The Fixer

Secrets for Saving Your Reputation in the Age of Viral Media
Michael S. Sitrick
Regnery Publishing, 2018
7 Book

The Quest for Attention

Nonprofit Advocacy in a Social Media Age
Chao Guo and Gregory D. Saxton
Stanford Graduate School of Business, 2020
7 Book

PR Technology, Data and Insights

Igniting a Positive Return on Your Communications Investment
Mark Weiner
Kogan Page, 2021
8 Book
Anne Gregory
Kogan Page, 2020
9 Book

Trust Me, I’m Lying

Confessions of a Media Manipulator
Ryan Holiday
Portfolio, 2013
8 Book

Do I Make Myself Clear?

Why Writing Well Matters
Harold Evans
Little, Brown US, 2017
8 Book

The Apology Impulse

How the Business World Ruined Sorry and Why We Can't Stop Saying It
Cary Cooper and Sean O'Meara
Kogan Page, 2019
8 Book

Shapeholders

Business Success in the Age of Activism
Mark R. Kennedy
Columbia UP, 2017
8 Book

Winning Minds

Secrets from the Language of Leadership
Simon Lancaster
Palgrave Macmillan, 2015