Public Relations

In the Internet age, concealing the truth about your company can have immediate and disastrous repercussions. Whitewashing techniques are passé. Instead, make wise and conscious communication decisions. Do good work and good deeds and talk about your actions in a professional, eloquent way.

Summaries

Confessions of a Media Manipulator

Ryan Holiday

Portfolio, 2013

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The Thinking Person’s Guide to Writing in the 21st Century

Steven Pinker

Viking, 2014

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Why Writing Well Matters

Harold Evans

Little, Brown US, 2017

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A Data Visualization Guide for Business Professionals

Cole Nussbaumer Knaflic

Wiley, 2015

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How to Transform Your Marketing Organization

Adele Sweetwood

Harvard Business Review Press, 2016

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Business Success in the Age of Activism

Mark R. Kennedy

Columbia UP, 2017

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The End of Business as Usual

Rick Levine et al.

Perseus Books, 2000

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Strategic Communication
How to Develop Strategic Messaging and Positioning

Myk Pono

Medium, 2016

7
Secrets from the Language of Leadership

Simon Lancaster

Palgrave Macmillan, 2015

8