Public Relations

In the Internet age, concealing the truth about your company can have immediate and disastrous repercussions. Whitewashing techniques are passé. Instead, make wise and conscious communication decisions. Do good work and good deeds and talk about your actions in a professional, eloquent way.


Summaries

How to Develop Strategic Messaging and Positioning

Myk Pono

Medium, 2016

7
What the Most Effective People Do Differently

John C. Maxwell

HarperCollins Leadership, 2010

8
Practical PR Strategies for Reputation Management and Company Survival

Peter F. Anthonissen

Kogan Page, 2008

8
Nonprofit Advocacy in a Social Media Age

Chao Guo and Gregory D. Saxton

Stanford Graduate School of Business, 2020

7
How to Build Employee Engagement and Performance

David Cowan

Kogan Page, 2014

8
Making Sense of Consumer Data in a Digital World

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

7

Lyn Smith

Kogan Page, 2005

5
Igniting a Positive Return on Your Communications Investment

Mark Weiner

Kogan Page, 2021

7
A Common Sense Approach to Web Usability

Steve Krug

New Riders, 2005

9
Secrets from the Language of Leadership

Simon Lancaster

Palgrave Macmillan, 2015

8