Social Media Marketing

“Marketers ruin everything” – says marketing guru Gary Vaynerchuk. They occupy every new, popular platform and turn it into a profit machine. As CEO of a big social media agency, Vaynerchuk has no problem with this. Quite the opposite: Like many other authors you’ll find in this channel, he recommends that you make hay while the sun shines – and then move on to the next big thing.
In: All channels 

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Zucked
Book
Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

9
The Financial Times Guide to Social Media Strategy
Book
How to Use Social Media to Build Your Business, Grow Your Network and Boost Your Career

Martin Thomas

FT Press, 2018

9
Crushing It!
Book
How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Gary Vaynerchuk

HarperBusiness, 2018

9
YouTubers
Book
How YouTube Shook Up TV and Created a New Generation of Stars

Chris Stokel-Walker

Canbury Press, 2019

8
The Wisdom of the Social Crowd
Article

Brian Weimer

Sprout Social, 2019

8
It’s All About Connection
Article
How Direct-to-Consumer Brands Are Rewriting the Meaning of Marketing

Andrew Caravella

Sprout Social, 2019

8
Marketing 4.0
Book
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
#AskGaryVee
Book
One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

Gary Vaynerchuk

HarperBusiness, 2016

8
Leave Your Mark
Book
Land Your Dream Job. Kill It in Your Career. Rock Social Media.

Aliza Licht

Grand Central, 2015

7
The Social Organism
Book
A Radical Understanding of Social Media to Transform Your Business and Life

Oliver Luckett et al.

Hachette Book Group USA, 2016

7