Social Media Marketing

“Marketers ruin everything” – says marketing guru Gary Vaynerchuk. They occupy every new, popular platform and turn it into a profit machine. As CEO of a big social media agency, Vaynerchuk has no problem with this. Quite the opposite: Like many other authors you’ll find in this channel, he recommends that you make hay while the sun shines – and then move on to the next big thing.
In: Marketing

Summaries

How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Gary Vaynerchuk

HarperBusiness, 2018

9
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8

Dao Nguyen

TED, 2017

8
One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

Gary Vaynerchuk

HarperBusiness, 2016

8
Land Your Dream Job. Kill It in Your Career. Rock Social Media.

Aliza Licht

Grand Central, 2015

7
How to Tell Your Story in a Noisy Social World

Gary Vaynerchuk

HarperBusiness, 2013

8
These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.

Elizabeth Segran

Fast Company, 2016

9
A True Story of Money, Power, Friendship, and Betrayal

Nick Bilton

Portfolio, 2013

8
Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

Kipp Bodnar and Jeffrey L. Cohen

Wiley, 2012

7