Social Media Marketing

“Marketers ruin everything” – says marketing guru Gary Vaynerchuk. They occupy every new, popular platform and turn it into a profit machine. As CEO of a big social media agency, Vaynerchuk has no problem with this. Quite the opposite: Like many other authors you’ll find in this channel, he recommends that you make hay while the sun shines – and then move on to the next big thing.
In: Marketing

Summaries

How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Gary Vaynerchuk

HarperBusiness, 2018

9
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8

Dao Nguyen

TED, 2017

8
One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

Gary Vaynerchuk

HarperBusiness, 2016

8
Land Your Dream Job. Kill It in Your Career. Rock Social Media.

Aliza Licht

Grand Central, 2015

7
How to Tell Your Story in a Noisy Social World

Gary Vaynerchuk

HarperBusiness, 2013

8
These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)
These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.

Elizabeth Segran

Fast Company, 2016

9
A True Story of Money, Power, Friendship, and Betrayal

Nick Bilton

Portfolio, 2013

8
Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

Kipp Bodnar and Jeffrey L. Cohen

Wiley, 2012

7