Social Media Marketing

“Marketers ruin everything” – says marketing guru Gary Vaynerchuk. They occupy every new, popular platform and turn it into a profit machine. As CEO of a big social media agency, Vaynerchuk has no problem with this. Quite the opposite: Like many other authors you’ll find in this channel, he recommends that you make hay while the sun shines – and then move on to the next big thing.


Summaries

How to Use Social Media to Build Your Business, Grow Your Network and Boost Your Career

Martin Thomas

FT Press, 2018

9
Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

9
How YouTube Shook Up TV and Created a New Generation of Stars

Chris Stokel-Walker

Canbury Press, 2019

8

Brian Weimer

Sprout Social, 2019

8
How Direct-to-Consumer Brands Are Rewriting the Meaning of Marketing

Andrew Caravella

Sprout Social, 2019

8
How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Gary Vaynerchuk

HarperBusiness, 2018

9
A Radical Understanding of Social Media to Transform Your Business and Life

Oliver Luckett et al.

Hachette Book Group USA, 2016

7
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.

Elizabeth Segran

Fast Company, 2016

9