Social Media Marketing

“Marketers ruin everything” – says marketing guru Gary Vaynerchuk. They occupy every new, popular platform and turn it into a profit machine. As CEO of a big social media agency, Vaynerchuk has no problem with this. Quite the opposite: Like many other authors you’ll find in this channel, he recommends that you make hay while the sun shines – and then move on to the next big thing.

Summaries

How YouTube Shook Up TV and Created a New Generation of Stars

Chris Stokel-Walker

Canbury Press, 2019

8

Brian Weimer

Sprout Social, 2019

8
How Direct-to-Consumer Brands Are Rewriting the Meaning of Marketing

Andrew Caravella

Sprout Social, 2019

8
How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Gary Vaynerchuk

HarperBusiness, 2018

9

Dao Nguyen

TED, 2017

8
A Radical Understanding of Social Media to Transform Your Business and Life

Oliver Luckett and Michael J. Casey

Hachette Book Group USA, 2016

7
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.

Elizabeth Segran

Fast Company, 2016

9