Social Media

Until recently, using Twitter or Facebook at work looked like goofing off; now, plying the social media is work, especially if your job involves marketing, networking or advocating a cause. Here's how to do it right.

Related Channels


The Inside Story of Instagram

Sarah Frier

Simon & Schuster, 2020

The Complete History and Strategy of TikTok

David Rosenthal and Ben Gilbert

Acquired, 2019

Choosing a Focused Life in a Noisy World

Cal Newport

Portfolio, 2019

R 8
Women, Work, and the Will to Lead

Sheryl Sandberg

Knopf, 2013

R 9
The Rise of Addictive Technology and the Business of Keeping Us Hooked

Adam Alter

Penguin Press, 2017

R 9
Facing Adversity, Building Resilience, and Finding Joy

Sheryl Sandberg and Adam Grant

Knopf, 2017

R 9
CEO Mark Zuckerberg said about half of the company’s employees could be working remotely in 10 years

Rachel Lerman and Elizabeth Dwoskin

The Washington Post, 2020

How YouTube Shook Up TV and Created a New Generation of Stars

Chris Stokel-Walker

Canbury Press, 2019

An Unconventional Approach to Building Genuine, Effective Business Relationships

Gordon S. Curtis

Jossey-Bass, 2010

Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

Shannon Belew

AMACOM, 2014