Customer Success Story E.ON
Supported E.ON’s modernization of learning
Helped prepare leaders for the energy transition
Collaborated with other learning providers to enhance learning
Supported learning in almost every part of the business
“getAbstract fits with our new learning culture – it’s about those few minutes of learning you regularly fit into your day.”
E.ON is one of the world’s largest energy providers. It was founded in Essen, Germany in 2000 and has over 40,000 employees worldwide. Due to the current energy transition and legislative changes in Germany, E.ON is undergoing structural and operational changes. Its employees now face the challenge of having to keep up with the transformation.
Change at E.ON is happening on all fronts. “Like most companies, we have the challenge of modernizing learning in a traditional industry,” says Sue Woods, Global Learning Media Expert at E.ON. “We want to encourage employees to take responsibility for their own learning and offer them more interactive, online methods. That’s an ongoing challenge, to motivate learners to go for what they want rather than to expect someone else to be in control of their learning.” At E.ON, modernizing learning is a key component of the company's rapid transformation.
How getAbstract helped
E.ON adopted a 70-20-10 approach to learning: 70% on-the-job learning, 20% learning through others and 10% formal learning. getAbstract supports the new culture by offering relevant content at the right time. Employees find getAbstract particularly useful as a promoter of informal learning because they can access information whenever and wherever they need it.
At E.ON, change started at the top. The company invested in a 2020 Executive Leadership Program to help executives embrace their roles as leaders and encourage them to become pioneers of change. The Leadership Program addresses three challenges: “Build Our Future,” “Lead Our Transformation” and “Shape Our Culture.” getAbstract helped maintain momentum and supported each challenge by providing curated content around topics like “Inspiring and Leading in Times of Change” and “Adaptive Leadership.” Additionally, the getAbstract discussion platform encouraged discussions and collaboration.
With the energy transition moving at lightning speed, E.ON needed an efficient way to prepare employees for the company’s structural changes. But E.ON faced another challenge: a limited L&D team and budget. “We didn’t have the funds and resources to go out and talk to people face-to-face, so we put together a digital ‘Change Cube Toolkit’ with resources to help with the process – including getAbstract,” Woods says. “We also created a ‘change infographic’ to visualize the change journey. The resources in the toolkit were there to help in each phase.”
L&D also created a physical cube employees could walk through. The resources and change tools were posted on its walls. getAbstract offered summaries and flyers with reading recommendations about change and coping with change. With this campaign, E.ON focused on the human aspect of change, on helping employees cope with the energy transition and its repercussions. The Change Cube was a crucial step for E.ON’s development of a new learning culture and getAbstract was a great support. “The ‘Change Cube’ is about learning being owned by the employees instead of by the L&D team,” Woods emphasizes. “Of course, we relied heavily on getAbstract for content.”
The structural changes at E.ON affected every part of the business. getAbstract worked closely with leaders in almost every department – from HR and L&D to Marketing and Sales – to cater to each teams’ specific needs.
To enhance every employee’s learning experience, E.ON wanted its learning resources and providers to work together. getAbstract has supported this effort by collaborating with other providers, giving them access to its portal and summaries and organizing webinars to discuss new ways to link content and improve learning experiences.
When talking about getAbstract, Woods has one recommendation for other companies: “Take a look at what you are already doing and embed getAbstract into that rather than using it as a separate add-on. And, of course, get as many people on board as you can – from the very beginning.”
Other Stories you would find interesting
Standard Life Aberdeen
Standard Life Aberdeen (SLA) is a leading investment firm headquartered in Edinburgh, Scotland. The company has offices in 46 locations worldwide and employs around 6,000 people. The company came into existence following the merger of Standard Life and Aberdeen Asset Management in 2017.