Direct Marketing

The hotline to your customers.

Stickier Marketing
Book
 

Grant Leboff

Kogan Page, 2014

(8)

The Internet revolutionized communication; it’s time to revolutionize your marketing.
Marketing to the Ageing Consumer
Book

Dick Stroud and Kim Walker

Palgrave Macmillan, 2013

(8)

You really do want to accommodate older consumers, though you may not know it yet.
MicroMarketing
Book

Greg Verdino

McGraw-Hill, 2010

(7)

If the emergence of social media is rendering your marketing skills obsolete, grab this book!
Turn Clicks Into Customers
Book

Duane Forrester

McGraw-Hill, 2010

(8)

Yes, you can make money online – here’s how.