Positioning

Want your product to be the next big thing? Start by putting it in the right position.

Insight Selling
Book
 

Michael Harris

Sales & Marketing Press, 2014

(8)

Tell stories that lead buyers to the value you offer, so they discover it for themselves.
Audience, Relevance, and Search
Book

James Mathewson et al.

IBM Press, 2010

(9)

Even Shakespeare would fail as an Internet writer if he didn’t adhere to its special writing rules.
The Referral Engine
Book
 

John Jantsch

Portfolio, 2010

(8)

Marketing guru John Jantsch tells businesses how to get crucial referrals. Step one: Ask for them.
Differentiate or Die
Book
 

Jack Trout and Steve Rivkin

Wiley, 2000

(9)

To survive in today’s competitive marketplace, identify the one thing about your product that is absolutely unique. Then, jump on that pony and ride it hard — you’re racing for your life.