Thomson South-Western Summaries and Reviews

See all summaries and reviews from Thomson South-Western at a glance.

8 Book

Business to Business Marketing Research
Tamara S. Block and Martin P. Block
Thomson South-Western, 2005
7 Book

Cause for Concern
Results-Oriented Cause Marketing
Stephen M. Adler
Thomson South-Western, 2006
8 Book

Competitive Intelligence
A Framework for Web-Based Analysis and Decision Making
Conor Vibert
Thomson South-Western, 2003
8 Book

Complaint Management
The Heart of CRM
Wolfgang Seidel and Bernd Stauss
Thomson South-Western, 2005
7 Book

Creating Do-It-Yourself Customers
How Great Customer Experiences Build Great Companies
Peter C. Honebein and Roy R. Cammarano
Thomson South-Western, 2005
7 Book

Data-Driven Business Models
Alan Weber
Thomson South-Western, 2005
7 Book

Diversity in Organizations
Myrtle P. Bell
Thomson South-Western, 2006
7 Book

Doing Nothing Is Not An Option
Facing the Imminent Labor Crisis
Robert K. Critchley
Thomson South-Western, 2004
6 Book

Escaping the Black Hole
Minimizing the Damage from the Marketing-Sales Disconnect
Robert J. Schmonsees
Thomson South-Western, 2005
8 Book

Frontline HR
A Handbook for the Emerging Manager
Jeffrey S. Hornsby and Donald F. Kuratko
Thomson South-Western, 2005
6 Book

Initial Public Offerings
Richard F. Kleeburg
Thomson South-Western, 2005
8 Book

International Project Management
Owen Jay Murphy
Thomson South-Western, 2005