导读荐语
无论是求职者、在职人员还是离职员工,都会对某家企业有自己的看法;把这些看法综合起来,便是该企业的雇主品牌。如今,企业比以往任何时候都更加迫切地需要维护好自己的这一品牌,以吸引最优秀的人才。毕竟,就业市场已今非昔比。婴儿潮一代的岗位正逐渐由千禧一代来接替。但这一代人对工作环境有着不同的期待,他们希望自主、希望兼顾工作和生活、希望从事有意义的工作。同时,经济的复苏也为他们提供了更多的选择。商业与领导力顾问罗伯塔·勤斯基·马图森在本书中讲述了企业树立雇主形象、吸引优秀人才的有效方法。如果你是负责招聘的经理或主管,如果你希望的不仅仅是招聘到员工,而是吸引到优秀人才,提升企业的竞争优势,相信本书所讲述的战略会对你有所启迪。getAbstract在此特别推荐本书。
浓缩书
关于作者
罗伯塔·勤斯基·马图森(Roberta Chinsky Matuson),马图森咨询公司总裁,Fast Company和Forbes.com的博客作家,著有《职场是最好的商学院》 (Suddenly in Charge)一书。
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