导读荐语
利用自身在艺术和设计方面的工作背景,销售顾问马克·多诺鲁向人们解释了创造力的概念以及掌控创造力的方法。他创建了一套全面而细致的“创意销售”计划,使销售人员可以为他们的客户提供独特、合适的销售解决方案。多诺鲁体系——其内在的连锁法则和指令——有一定的复杂性,但他同时也为读者奉上了详细、全面的指导方案。在本书中,多诺鲁还提供了创新销售评估工具,以提升你的创造力,帮你找到更好的创意解决方案。getAbstract向销售专家和经理们推荐多诺鲁这套原创的综合方案。
浓缩书
关于作者
马克·多诺鲁(Mark Donnolo)是环球销售(SalesGlobe)咨询公司的管理合伙人。
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