导读荐语
初创公司必须在近乎残酷的竞争中占据有利位置,但在竞争中也要有侧重点,要尽快实现销售增长和创利,但同时也要花时间了解市场。很多新手对市场一无所知就跃上擂台,结果不是吃亏就是失败。销售专家阿莫斯·施瓦滋法博为初创企业找到一条更优道路。作为一本实操手册,本书能够帮助读者绕开致命错误,快速提高产品或服务的销售增长,更快实现规模扩大。
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关于作者
阿莫斯·施瓦滋法博(Amos Schwartzfarb)曾受雇于多家初创公司,其自身也是一名创业者,包括HotJob.com, Work.com, Business.com, mySpoonful, BlackLocus和Joust等。他拥有超过20年的销售公司管理经验。
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